Chief Executive Officer
HOTELS INVESTMENT & MANAGEMENT
Emrock Holdings's unique, field-based operations team allows
for more consistent and precise communication that ensures that
each property in the organization is focused- from an owner's
perspective- on creating exceptional results. Our staff members
are not tied to the dual role of direct oversight of a
particular asset while trying to maximize results in the field.
Our Operations team works closely with your on-property
management teams to ensure results. This type of hands on
management creates an efficient and effective relationship that
enables our teams to manage each property as if it were their
own. This strategy allows us to provide industry leading results
for third-party management partners.
SALES AND MARKETING.
Sales and Marketing is a critical part of hotel industry.
Through the expert support of our team, our consistently command
a much higher than average portion of the local market share. We
recruit top sales professionals in each marketplace and
aggressively promote the hotels through strong client
relationships, community involvement and unique marketing
strategies. The commitment to work closely with each of our
on-property Sales associates and General Managers to continually
develop their skills has allowed Sarchi Group to deliver a
unique and effective marketing strategy in each of our markets.
Our results speak for themselves; we would be happy to share our
Revenue Management is a key component to the success of each
hotel location. We have frequently taken on management
assignments with Hotel Partners that were previously using Brand
Revenue for Hire resources and saw increased performance after
switching to our solution. Our Revenue Management team work
daily to improve RevPar penetration and drive continual growth
in market share. Our team to create a cooperative effort that
provides a unique and effective plan to build revenues. This
relationship,combined with state-of-the-art tools that measure
our performance, allow our hotel locations to utilize rate,
inventory, supply and demand as well as ever-changing market
Precise handling of administrative tasks is essential to
keeping a third-party management partner in tune with the
hotel's current productivity. Emirock Holdings employs
state-of-the-art data collection tools that provide timely and
accurate information. We review results on all assets daily to
act where needed. By providing this type of administrative
support, we are confident that our third-party management
partners will remain informed with up-to-the-minute performance
Maintaining a facility in optimal operating condition is an
essential part of returning maximum value to an owner.
Consistent execution of in-house maintenance systems assures
that each location is operated at top efficiency. This
commitment to ongoing maintenance provides confidence that the
facility is not only being operated properly today, but will
remain competitive and in top shape in years to come. Emirock
Holdings closely with the ownership group to determine the most
effective use of capital expense funds. Our partnering designers
and builders that we have built strong relationships with
through the years will ensure that you are getting not only the
best results but also the best value in the industry.