Jay Patel
Chief Executive Officer 

Email : jay@emirockholdings.com
           jay@sarchigroup.com

HOTELS INVESTMENT & MANAGEMENT .

Emrock Holdings's unique, field-based operations team allows for more consistent and precise communication that ensures that each property in the organization is focused- from an owner's perspective- on creating exceptional results. Our staff members are not tied to the dual role of direct oversight of a particular asset while trying to maximize results in the field. Our Operations team works closely with your on-property management teams to ensure results. This type of hands on management creates an efficient and effective relationship that enables our teams to manage each property as if it were their own. This strategy allows us to provide industry leading results for third-party management partners.

SALES AND MARKETING.

Sales and Marketing is a critical part of hotel industry. Through the expert support of our team, our consistently command a much higher than average portion of the local market share. We recruit top sales professionals in each marketplace and aggressively promote the hotels through strong client relationships, community involvement and unique marketing strategies. The commitment to work closely with each of our on-property Sales associates and General Managers to continually develop their skills has allowed Sarchi Group to deliver a unique and effective marketing strategy in each of our markets. Our results speak for themselves; we would be happy to share our success stories.

REVENUE MANAGEMENT

Revenue Management is a key component to the success of each hotel location. We have frequently taken on management assignments with Hotel Partners that were previously using Brand Revenue for Hire resources and saw increased performance after switching to our solution. Our Revenue Management team work daily to improve RevPar penetration and drive continual growth in market share. Our team to create a cooperative effort that provides a unique and effective plan to build revenues. This relationship,combined with state-of-the-art tools that measure our performance, allow our hotel locations to utilize rate, inventory, supply and demand as well as ever-changing market conditions.

ADMINISTRATIVE SUPPORT

Precise handling of administrative tasks is essential to keeping a third-party management partner in tune with the hotel's current productivity. Emirock Holdings employs state-of-the-art data collection tools that provide timely and accurate information. We review results on all assets daily to act where needed. By providing this type of administrative support, we are confident that our third-party management partners will remain informed with up-to-the-minute performance reports.

FACILITY MAINTENANCE

Maintaining a facility in optimal operating condition is an essential part of returning maximum value to an owner. Consistent execution of in-house maintenance systems assures that each location is operated at top efficiency. This commitment to ongoing maintenance provides confidence that the facility is not only being operated properly today, but will remain competitive and in top shape in years to come. Emirock Holdings closely with the ownership group to determine the most effective use of capital expense funds. Our partnering designers and builders that we have built strong relationships with through the years will ensure that you are getting not only the best results but also the best value in the industry.